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Re: want a working group

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Jesús Quiroga
July 30, 2000 03:08
Re: want a working group
Message ID:
At 20:51 29/07/00 -0600, you wrote:
>Elaine -HFB- Ashton writes:
> > Working Group - Vendor relations and advocacy
> > Purpose - Compose ways to combat and convince groups that Perl isn't
> > totally bonkers and unstable. A Perl Zen if you will.
> > Members - I'd like to see Tim Bunce and Alan Burlison at least since they
> > know the horrors of getting a vendor to 'see the light'.
>Sounds like the advocacy list's intent to me.

IMHO, this focus on advocacy misses the problem.

IMHO, again, Perl doesn't have a problem with its advocates, it has a marketing

Advocacy is the actual promotion of Perl, marketing is the necessary 
planning and
definition of the message the advocates will help to spread *and* the necessary
planning and definition of the right way to spread that message.

Marketing is some means to reach Perl's goals. The first step would be to
try to define our goals in terms of number of new users Perl6 should attract
(and how to attract them, in other words, what these currently non-users need,
from the language and the community, to want to be part of it), our goals in
terms of existing users of Perl5 migrating to Perl6 (if Perl6 isn't 100%
compatible with Perl5, it would be beneficial to actively promote the 
and our goals in terms of number of new contributors to Perl and of vendors in
the Perl camp. In corporatespeak, four different markets that need different
things from us.

IMHO, again, it boils down to users in the end. If users don't come, 
will be scarcer. If vendors don't hear their users clamoring to get Perl 
from them,
they will resist the advocacy.

A properly defined and implemented marketing strategy will also dissolve the
damaging perceptions about Perl that are the greatest (and very real) threat to
its growth. It does so by substituting the false perceptions with new ones, far
closer to the truth.

Marketing is about finding ways to combat and convince groups that Perl isn't
totally bonkers and unstable, and much more. So I propose to broaden the scope
of this group:

Working Group - Marketing
Purpose - Compose a marketing strategy towards existing and new users, vendors,
future contributors to Perl and members of the Perl community.
Members - Anyone interested in the planning of the promotion and advocacy 
of Perl,
and anyone with experience with or knowledge about users, vendors and 

I know this means to manage Perl just like a corporation would manage it.
Does anybody think like me, or am I the only one?

           Jesús Quiroga   (


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